A Complete Guide to eCommerce SEO: Enhance Google Ranking
In spite of the fact that SEO has the most astounding ROI of any eCommerce marketing campaign, most online shops are assembled with almost no thought or consideration of search engines. Rather, we depend on social media marketing or paid promotions. Which are great and all, yet require a steady exertion and are expensive.
SEO, on the other hand, just requires effort up front — once you rank, you essentially make sales on autopilot with no extra expense.
What is SEO and Why is it Important?
Search Engine Optimization (SEO) is the process of optimizing your website around specific keywords in order to rank higher in search results, such as Google. Though SEO is a technical procedure, there’s a creative and fun part to optimising your site.
Optimising your site, ultimately, means one thing. Creating the best possible result for your target keyword. For eCommerce, optimisation implies composing thorough blogs, unique product descriptions with wonderful, eye-catching photography and a lot of positive customer reviews to enable customers to settle purchasing.
In the case that you are the best business for a customer to shop (and you do your SEO homework), you’ll guarantee the best positions. Is it safe to say that it is a great and easy way to acquire revenue
However, I haven’t addressed the most essential question… Why is SEO important?
In the search results, Google displays a few ads, then they show the organic listings. Most of the clicks, however, go to organic results. (Of course, this varies depending on the number of ads and the keyword, but for the most part, it holds true).
And since 95% of people don’t go past the first page, getting to the top of the line is the only way to get real results. (Again, this varies, but mostly holds true.)
Ranking #1 for a particular keyword would score you additional sales every month hence acquiring more revenue.
Also, that is only one keyword. Most pages rank for different keywords, and most sites will rank multiple pages.
You could get a great many additional deals every month with only some additional SEO exertion — just for nothing.
You could even collaborate SEO with SEM (search engine marketing, similar to Google AdWords) to convert even more sales.
I trust at this point you comprehend why Google is extraordinary compared to other promoting channels.
Yet, enough hypothesis — we should discuss how to really do it!
Keyword Research is Essential
Keyword research is the first step in an eCommerce SEO campaign. It is extremely important to do the keyword research and analysis the right way. Otherwise, you’ll just target keywords that are hard to rank for or target keywords that bring in comparatively less traffic into the site.
But there is more to choosing keywords than simply looking at how difficult it is to rank or how many people search for it. To choose the best keywords possible, you also need to factor in buyer intent. Buyer intent simply means how far along someone is in their decision to buy. Oftentimes, buyer intent correlates with the average cost per click (CPC) of a keyword, which can be found with Google Keyword Planner or an SEO tool like Ahrefs.
Now you’re probably wondering — how do you perform eCommerce keyword research, find keyword difficulty (KD) and search volume, and uncover buyer intent?
Use Amazon for keyword research, and you can also find keywords through competitors research. This is the most organic way. Use Ahrefs to help you find keyword opportunities and finally, repeat procedure to determine if you are choosing the right keywords.
Content Marketing using Keywords
Content marketing is my personal favourite kind of marketing.
- 45% of marketers say blogging is their #1 strategy
- 70% of people would rather learn about a company through an article than an advert
- 68% of consumers feel more positive about a brand after consuming content from it
Content is one of the easiest ways for your store to rank for more keywords and build more backlinks. Content fills in the holes. Presently you can rank catchphrases like “best [insert your item here]”, “how to utilize [your product]”, and other long-tail watchwords that identify with your industry.
Not exclusively does content showcasing increment your activity — and eventually your deals — it likewise makes it less demanding for you to build links to your site and increment your domain expert.
There are two ranking factors Google cares about more than anything else:
Since they are considered off-page SEO, it’s somewhat more entangled and tedious than essentially making a change to your site.
Rather, you’ll have to team up with different bloggers and site owners to gain those links.
There three main link building opportunities are:
1. Resource page link building.
Resource pages are, for lack of a better definition, pages full of resources around your industry.
2. Partnering with influencers.
Influencers are people in your industry or niche who have a large following and/or a website with a high domain authority but aren’t competing with you directly.
3. Broken link building.
Also called “building links by fixing the internet,” broken link building is one of the most effective and easy link building tactics.
Also, that wraps up our area on link establishment. Be that as it may, how would you know whether this stuff is working at all?
Measuring SEO Success
In the event that you’ve at any point pondered, “How would I know whether my SEO efforts are working?” you’re not the only one.
Search engine optimization isn’t as simple as PPC — you can’t instantly ascertain ROI following of advertisement spend.
Rather, the signs are more inconspicuous and take a more drawn out time. Be that as it may, what are the signs?
Small increases in rankings.
1. Use Ahrefs to track search rankings.
Ahrefs has a built-in rank tracking feature you can use to be notified whenever your rankings increase or decrease.
2. Use Google Analytics to measure organic traffic and engagement metrics.
If you want a free method to see search ranking improvements, or just want more data (which can’t hurt), install this free SEO dashboard to your analytics.
There are only so many ways to get traffic — social media, paid ads, email or search.
Search traffic is the only one of these ways that’s reliable, free and fairly easy to get.
If you want your site to get hundreds, thousands or even hundreds of thousands of monthly visitors, you need to learn eCommerce SEO today. A simple SEO campaign can result in hundreds of extra sales. And it doesn’t have to take you years to achieve, either.