Fast and Easy Way to Know Which CRM is Right for You
Globalisation, increasing competition and the digital revolution are changing how we live and work. In such a dynamic business environment, you must continuously improve your efficiencies to outperform your competitors. A Customer Relationship Management (CRM) system does that by helping you deliver positive experiences consistently. The best CRM is the one that your entire organisation will actually use. Purchasing a CRM software is a business investment you will not regret. It may not be easy to choose the right CRM, given that there are hundreds of solutions, but the return on investment is high once you have successfully implemented one. Your needs are unique and there is a CRM software that fits your business perfectly. You only need to keep 1 consideration in mind when choosing CRM software – the size of your business. Ultimately, you should go with the platform that helps everyone get more done, but whether you are a small, mid-size or big business matters.
If you are a small business, you need a CRM that personalises your communications. You don’t have many customers like the giants in your industry. You’ve got a handful of loyal customers instead, and you must turn them into brand evangelists by connecting with them. Your CRM should not just be a database, it should be integrated with communications and enable a more personalised approach to customer service. Your CRM should also be able to scale with your business (accommodate your future needs).
Cost: As a small business, you have a limited budget and should opt for free CRM. Free CRM can be freemium (basic services are provided free of charge while more advanced features must be paid for) or open source (the original source code is made freely available and may be redistributed and modified).
Recommendation: Hubspot, an inbound marketing and sales platform, is the best fit for you for you if your priority is to improve customer experience.
If you are a mid-sized business, you will be faced with new business challenges and need to become more agile to beat the competition. You must respond rapidly to changes. You must be more adaptable and flexible. In order to do that, you need to be able to access information quickly. You need a system that can handle growth. You should consequently go for cloud-based CRM. Cloud CRM software can be accessed through the Internet, making it easy for all users to access the same information at any time. They are also easy to use, affordable, and compatible with third-party products.
Cost: Many CRM platforms have pricing options based on the number of users you will have or how much space you will need for data storage. You should go for the middle tier.
Recommendation: Insightly, one of the top-rated CRM for mid-size business, is perfect for you if you are looking to increase your business agility.
If you are a big business, you need a CRM that offers the full range of features and functionality. You don’t just need sales, marketing and customer service automation, you need an all-in-one solution for your business needs. Most CRM software cannot meet the needs of an enterprise-level organisation. An enterprise CRM should be focused on having every feature imaginable. It will be more complex and therefore more difficult to set up, requiring time and resources, but will help your company reach new heights one it has been deployed.
Cost: Enterprise CRM can be much more expensive than CRM for SMBs. There are additional costs such as implementation, training, customisation and maintenance costs.
Recommendation: Salesforce, an incredibly powerful CRM, is ideal for you if you are looking for a highly configurable solution to fit your unique needs.