Top 10 CRM Software You Should Know About in 2018

We went through the most popular software selection platforms, leading authorities on technology buying, and most trusted CRM blogs, to find the CRM systems they had all voted for. We then ran it through a frequency counter. The Top 10 names that emerged are Salesforce, Zoho, Hubspot, Pipedrive, SugarCRM, Oracle, Microsoft Dynamics, Insightly, Bpm’online and Nimble.

This is not just our opinion, it’s yours.

We then arranged it in order of what we liked best:

  1. Hubspot
  2. Salesforce
  3. SugarCRM
  4. Nimble
  5. Microsoft Dynamics
  6. Pipedrive
  7. Zoho
  8. Bpm’online
  9. Insightly
  10. Oracle

Read on to know why we recommend these 10 CRM systems.

Why Hubspot is Our #1

We are in awe of how Hubspot brings together marketing and sales. It is your best choice if you are looking to grow because Hubspot helps you cultivate opportunities and talent. If your growth strategy is to be organised in tracking your leads and nurturing your customers, Hubspot’s solution is perfect for you. Actions you take to engage leads can be informed by their previous interactions with you.

Hubspot’s main modules are their CRMFree (yes, their CRM is free, forever), Marketing Hub and Sales Hub. You can use them separately or combine them into one.

We love Hubspot because its innovative approach to selling (and improving your sales process) is exactly what you need to become more organised.

Why Salesforce is Our #2

Salesforce is a powerful CRM provider. It is the first choice for small and mid-sized businesses everywhere because it simplifies tasks by automating your workflow. It frees up your time, allowing you to focus on providing personalised customer service. While Hubspot’s focus is on sales and marketing, Salesforce’s focus is on sales and support. It helps you close more
deals by boosting your productivity.

Salesforce’s main features are their Sales Cloud, Service Cloud and Marketing Cloud but unlike Hubspot, it has a variety of other features to choose from such as Sales Performance, Sales Collaboration, Analytic Cloud, Data Cloud and others.

We love Salesforce because it helps you be the strategic leader your company needs.

Why SugarCRM IS OUR #3

Reputed SugarCRM differentiates itself from competitors by promising to be simpler than other providers. It calls itself the “cure for overblown, oversold CRM”. Instead of weighing their system down with features, SugarCRM allows you to customise the interface yourself and have only the features your company needs. Speaking of the interface, it is the friendliest. SugarCRM makes it easier to track not only your leads but your own performance. You can now build better relationships with your customers by empowering and managing your teams.

SugarCRM’s main products are their Sales CRM, Marketing CRM, Service CRM and IT CRM. We love SugarCRM because you can truly make it your own.

Why Nimble is Our #4

Nimble is a CRM system that focuses on being a smart solution – “smart contacts, smart insights, smart results”. Nimble allows you to manage relationships without data entry. How? It automatically updates itself with relevant prospect and customer information from dozens of data sources. Traditional contact management is traded in for ‘Social CRM’.

Some of Nimble’s unique features are its Smart Social Search & Segmentation, Smart Agenda & Activities, Sales Intelligence, Intelligent Email Tracking, Pipeline Management, Sales Forecasting & Analytics and Group Email Marketing. We love Nimble because it is the only CRM system that harnesses the power of social media.

Why Microsoft Dynamics is Our #5

Microsoft Dynamics simplifies your work so you can concentrate on interacting with your customers. The key features of Microsoft Dynamics are Sales, Service, Finance and Operations, Talent and Marketing. This multichannel, comprehensive, intelligent and flexible CRM seem allows you to log calls, manage contacts, support customers, score leads, automate marketing and track referrals. We love Microsoft Dynamics because Microsoft Dynamics because of its familiarity; all of its productivity applications are powerful, functional and reliable.

#6. Pipedrive

Pipedrive, like SugarCRM, is designed to be simple. Pipedrive makes you more efficient by giving you only what you need because it believes “power comes from simplicity”. It has only one tool for each process.

Pipedrive’s primary products are Pipeline Management, Email Integration, Activities and Goals, API, Data Import & Export and Sales Reporting. We love Pipedrive because of it of its refreshingly minimalist layout.

#7. Zoho

Zoho CRM is a CRM system that enables you to engage prospects and interact with customers over email, live chat, telephony and social media in real time and helps you generate more leads with analytics. Zoho’s main features let you customise your layouts and functions, automate sales and marketing, collaborate with your teams and manage your leads, contacts, accounts and deals.
We love Zoho because it believes employee engagement is key to customer satisfaction; it enables you to automate sales and marketing rewards but it also encourages you to reward salespeople who achieve targets.

#8. bpm’online

Bpm’online is a technological solution that helps you manage your relationships with your customers by automating your business processes. Bpm’online’s modules are bpm’online Studio, bpm’online Marketing, bpm’online Sales, bpm’online Service and bpm’online Apps. We love Bpm’online because its CRM is powered by a BPM engine.

#9. Insightly

Insightly is a CRM system that helps you attracts leads and retains customers. Its main features are Relationship Linking, Contact Management, Mobile CRM App, Email Tracking, Lead Management, Opportunity Management, Workflow Automation, Project Management, Reports & Dashboards and Security & Compliance.
We love Insightly because it is one of the best choices for enterprises, guaranteeing security and the equipping you with the ability to recover from disasters.

#10. Oracle:

Oracle’s Sales Cloud because it knows customers have changed and now demand personalised care, which it helps you deliver. Oracle also provides “preconfigured solutions” that you can customise and allows you to manage sales performance. Oracle Sales Cloud’s main features are Oracle Social, Oracle Marketing, Oracle Sales, Oracle CPQ, Oracle Commerce and Oracle Service. We love Oracle’s Sales Cloud more than their On Demand CRM platform and therefore recommend the former only.


Let us know what CRM System you are planning to use or already using. If you have any questions regarding CRM solutions, we will be happy to answer.